I’m a freelance copywriter and social media strategist.
Check out some of my work below.
Content Writing
I am helping female entrepreneurs synthesize their perspectives and insights to share with a broader audience via LinkedIn. I help them to tell their stories clearly and consistently.
Social Media and Community Management
l manage all owned social media accounts, engaging with consumers both proactively and reactively. I act as the external voice of the company and connect personally with consumers (humanize the company), while also shepherding and providing feedback to various departments internally (Guest Relations, marketing, digital, etc.).
Banner Ad Copy
I wrote this banner ad copy, with the main objective of driving people to Fiskars.com. These ads aimed to inspire makers to create seasonal-specific projects with Fiskars tools.
Subject Lines and Preamble Copy
I wrote these subject lines and preambles for our fall email campaign. We were A/B testing subject lines to see what best entices our audience to open an email.
Social Media Media Content Creation
While working as a Social Media Intern for UW-Madison, I more than doubled the followers for the UW-Madison Letters & Science Instagram and Facebook accounts (from 1,500 followers to almost 4k) through creative content creation and curation, including social media student takeovers and Q&As. I also captured and analyzed the appropriate social data/metrics, insights and best practices.
Social Media Content Creation
When I was a Campus Representative for Victoria Secret PINK I ran the @wisconsinpink Instagram account. This included organizing photoshoots and creating, editing and publishing daily content that built meaningful connections with UW-Madison students and encouraged them to take action on our monthly promotions and giveaways.
The Jo Show 