In Denmark, if someone is not married when they turn 25, it is tradition to tie them to a chair or lamp post and throw cinnamon on them.
Apparently, this tradition dates back to the 16th century when Danish spice salesmen would stay bachelors because they devoted so much time to their trade.
Since then, young unmarried Danish people have been taunted with cinnamon as a way of reminding them to find a spouse soon.
Brevin turned 25 two weeks ago and his teammates DID threatened him with cinnamon, but fortunately for Brev, they did not throw any cinnamon on him.
It gets worse if someone is still unmarried at their 30th birthday, because the cinnamon is upgraded to pepper! In Danish, an unmarried man is called a “Pebersvend” and unmarried woman is a “Pebermø” which directly translates to “pepper bachelor”or “pepper maiden.”
The Jo Show 